The presented ad campaign is for Axis Auto Insurance. The campaign says Don't Dent Your Pocket, which conveys a friendly message to the target audience. It guarantees that consumers will live stress-free lives with this policy even in such unexpected circumstances. As a result, the policy would contribute to cost savings. As money will be conserved, this will create mental peace and give you the strength to control your temper. The visual in the campaign has been executed dramatically to emphasize the importance and the necessity of insurance, to take action before it becomes too late.
